- Devashree Maniar
Why Cross-Border Joint Ventures in India Continue to Underperform

India remains one of the most sought-after investment destinations for global investors, and the past decade has witnessed considerable growth in cross-border joint ventures across the automotive and electric vehicle, renewable energy, insurance, and defence sectors. The joint venture continues to be the preferred mode of entry, as it affords investors immediate market access, regulatory support, operational know-how, and established distribution, supply chain, or licensing relationships that would otherwise take years to develop.
Notwithstanding decades of foreign investment experience and increasingly sophisticated documentation supported by robust governance frameworks, cross-border joint ventures in India continue to be disproportionately susceptible to disputes and restructurings. This article examines the recurring issues associated with cross-border joint ventures in India and the reasons such arrangements may underperform, despite the benefit of careful legal structuring.
India's Market, Regulatory Environment, and Execution Realities
India's market is vast, and local expertise plays a significant role in pricing, distribution, and customer acquisition. Foreign investors typically select Indian partners to secure regulatory clearances, expand market penetration, leverage local capabilities, manage risk, and preserve strategic flexibility.
India's operating environment places a premium on practical, on-the-ground execution. Matters such as labour management, land acquisition, supply chain structuring, and engagement with local authorities are often governed less by formal compliance and more by execution capability.
Regulatory considerations remain central to market entry strategy. Sectoral caps on foreign investment, approval requirements, and localisation norms frequently make a joint venture a more suitable structure than a wholly owned subsidiary.
Why Conflicts Recur in Indian Joint Ventures
In India, legal rights typically coexist with informal understandings, relationship dynamics, and practical and cultural considerations. For global investors, this creates uncertainty as to enforceability, increases transaction risk, and complicates capital recovery, notwithstanding the presence of robust contractual protections.
Global investors typically negotiate extensive reserved matters in Indian joint ventures, expecting these rights to translate into effective veto powers and meaningful influence over key decisions. In practice, governance in many promoter-driven Indian enterprises operates through a combination of formal authority and informal decision-making structures.
Where deadlock provisions do not provide for clear timelines, interim operating arrangements, or structured escalation to a neutral third party, the deadlock process can stall, erode company value, and result in litigation rather than resolution.
Exit mechanisms that are not carefully calibrated to regulatory constraints may prove unenforceable. Sectoral caps and “control tests” may also be triggered by step-up acquisitions, while pricing restrictions constrain foreign investors' ability to secure assured returns. Consequently, exit provisions that appear commercially certain at the time of contracting may later prove difficult to enforce.
Transactions with promoter affiliates are common, particularly in promoter-led groups where procurement, distribution, management, or intellectual property reside within the wider promoter ecosystem, and such transactions can become pathways for value leakage where they are not conducted on an arm's-length basis. To mitigate this risk, joint venture agreements should establish robust governance around related party transactions.
Dispute resolution provisions that appear robust on paper may nonetheless fail if they do not adequately address interim relief, business continuity, and coordination with Indian court proceedings.
Investors often direct considerable diligence effort toward financial, legal, and regulatory review, while placing comparatively less emphasis on operational and cultural dynamics. It is equally important for investors to understand how decisions are made, how information flows within the organisation, and how disagreements are managed.
Bridging the Gap Between Joint Venture Expectations and Reality
The underperformance of cross-border joint ventures in India often reflects a disconnect between investor assumptions and the practical realities of promoter-led businesses. While robust documentation remains essential, joint ventures are more likely to succeed where these dynamics are recognised at an early stage, and legal protections are aligned with India's operational and cultural realities, rather than replicating governance frameworks developed for other jurisdictions.